Chapter 1: Foreword
Overview
Bill Novelli opens this foreword by framing the book as both timeless and urgent—timeless because everyone wants to love their work at any career stage, and urgent because we're in a turbulent moment of federal downsizing and intense job competition. He shares a personal regret: he wishes he'd had this guidance from the start of his own journey, as it would have made him more prepared, strategic, and creative. He’s already given copies to his grandchildren along with an encouraging message. With decades on both sides of the hiring table, Novelli brings credibility and warmth, especially recounting how he hired Kathy Bremer at CARE despite her admitting she knew nothing about fundraising. His conviction that you can hire people smarter than yourself becomes a recurring thread.
What Organizations Truly Seek
Novelli gets practical about what employers actually want. Yes, they need technical skills like accounting, marketing, or sales. But he highlights Gallup’s research showing the five most in-demand traits: motivation, work style, initiative, collaboration, and an analytical approach. Beyond that, he adds a critical layer: the ability to reframe problems as opportunities. Commitment matters too—not just to yourself but to past organizations, especially when crises hit and you stepped up. Demonstrating these qualities is how you differentiate yourself from the pack.
The Power of Grit and Hard Work
A key piece of commitment, according to Novelli, is plain grit. He shares a vulnerable moment: losing a job he cared about deeply and moping for weeks until his wife told him to get over it. That led him to the “QTIP” principle—Quit Taking It Personally. He quotes Dan Glickman (“When one door closes, another one opens. But you need to be standing by the door.”) and recalls advice from his rookie years: you can’t always outthink or outspend your competition, but you can almost always outwork them. Michael Bloomberg echoes that sentiment: “I can outwork you. It’s the one thing I can control.” Hard work, balanced with life, pays off.
Knowing Yourself and Avoiding Toxic Cultures
One of the book’s fundamental questions is “Who are you now?” Novelli admits it’s tough to answer honestly. He warns against “fake it ‘til you make it” and stresses the importance of recognizing when you’re in the wrong place. Toxic culture can destroy morale, and he offers a simple definition: “the way we do things around here.” He recalls a brilliant but humiliating boss who taught him two lessons: how not to treat others and the art of marketing—a form of reverse mentoring. He cites Olympia Snowe leaving the U.S. Senate because it could no longer resolve key issues, as a powerful example of knowing when to walk away.
Relationships, Purpose, and Giving Back
People are your sustainable advantage. Novelli reinforces that networking isn’t a one-way street; we must maintain relationships and pay generosity forward. He enjoys mentoring students at Georgetown, and shares an exchange with a graduating senior who asked for the pathway to success. Novelli replied, “There isn’t one. The challenge and the joy are in the journey.” Purpose, he says, can matter most—especially for younger workers who want “purpose with a paycheck.” That alignment between what you care about and what you do for a living energizes and inspires.
Preparing for the Search and Interview Process
The first person to win over is the headhunter. Novelli advises showing deep understanding of the organization’s mission, demonstrating how you add value, and being curious about competitors and stakeholders. Storytelling should be strategic and humble, not arrogant. He recommends crafting a strong elevator speech and varying it so you don’t sound robotic. He provides real curveball interview questions he faced, like “I hear you’re not warm and fuzzy” (he replied “Well, I’m warm”), and suggests rehearsing with a colleague. For internal candidates, the challenge is to show exceptional potential and a vision for the future without coming off as a campaign.
Rewiring for a Fulfilling Final Chapter
Novelli closes with Kathy’s idea of not retiring but rewiring—reinventing yourself for new adventures rather than settling into a rocking chair. He shares a business card from a friend that read, “Retired, ask someone else, no deadlines, no business, not my problem.” That’s not for Kathy, nor for him, and likely not for anyone who wants to stay active. Life’s key question is “What’s next?” and this book, he believes, will help you figure that out.
Key Takeaways
- The book is a blueprint for career success at any stage, especially valuable in turbulent times.
- Hiring managers look beyond technical skills: motivation, initiative, collaboration, analytical thinking, and the ability to reframe problems.
- Grit, resilience, and hard work are differentiators—QTIP (quit taking it personally) when you lose.
- Be honest with yourself; don’t fake it. Recognize toxic cultures and know when to leave.
- Relationships are your sustainable advantage; network generously and pay it forward.
- Purpose aligns what you care about with what you do; it’s a powerful motivator.
- Prepare thoroughly for interviews: understand the organization, craft a strategic story, and rehearse for curveballs.
- At any age, don’t retire—rewire. Reinvent yourself for new adventures with purpose and joy.
Key concepts: Foreword
1. Foreword
What Organizations Truly Seek
- Technical skills are just the baseline
- Top traits: motivation, initiative, collaboration, analytical thinking
- Ability to reframe problems as opportunities
- Commitment shown by stepping up in crises
The Power of Grit and Hard Work
- Grit and resilience are key differentiators
- QTIP principle: Quit Taking It Personally
- Outwork competition when you can't outthink them
- Hard work balanced with life pays off
Knowing Yourself and Avoiding Toxic Cultures
- Honestly answer 'Who are you now?'
- Don't fake it; recognize wrong environments
- Toxic culture defined as 'the way we do things'
- Know when to walk away like Olympia Snowe
Relationships, Purpose, and Giving Back
- People are your sustainable advantage
- Network generously and pay it forward
- Purpose with a paycheck energizes work
- The joy is in the journey, not a single path
Preparing for the Search and Interview Process
- Win over headhunters with mission understanding
- Craft strategic, humble storytelling
- Rehearse elevator speech and curveball questions
- Internal candidates must show future vision
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Chapter 3: Rule Number I: Adopt the right mindset
Overview
The chapter opens with a powerful truth: the gap between a job you love and one you endure is all about mindset. Job hunting stirs up everything from exhilaration to terror, especially after a layoff or being sidelined. Processing those raw emotions—anger, resentment, fear—comes first, before any search begins. Kristine’s story illustrates this: she lost her fundraising role during the pandemic, and her bitterness was so palpable it risked repelling employers. Only after giving herself space to heal could she imagine her next adventure. To shift your mindset, the chapter offers concrete strategies: write about what happened, think objectively, lean on trusted friends, list your accomplishments and joyful moments, work with a coach, and move toward a new adventure rather than away from a bad situation.
Knowing when it’s time to move can come from within or from external forces—being out of work, facing a toxic culture, a values mismatch, boredom, life changes, a career gap, or just starting out. Real stories bring these scenarios to life. Drew negotiated a graceful exit after termination. Angela confronted a toxic manager to buy herself safe time. Selena began exploring nonprofit work when her values clashed with oil and gas. Sally sought growth after a decade-long role plateaued. Joe, with college savings nearly done, felt one more big job calling him to help people. Michelle re-entered after a four-year gap by using referrals and a clear narrative. Gordon, a new grad, reluctantly networked and landed his dream job. Each story underscores one theme: no matter the starting point, the unwritten rules in this book can guide you.
Timing is strategy. Being employed while you search reassures risk-averse employers; job hunting while unemployed puts you at a disadvantage. If displaced, try to extend your tenure—like Joan, who negotiated a compromise when her role changed after an acquisition. If you’re already between jobs, offer a clear, upfront explanation early in interviews to defuse hiring managers’ concerns. And for those considering a non-traditional path—a portfolio career blending freelance, teaching, or consulting—always secure at least one reliable income stream first. The chapter also tackles job tenure and transitions: four to eight years per role signals commitment; avoid very short stints or staying beyond fifteen years without growth. Exiting with grace—giving generous notice, helping plan the transition, preserving relationships—matters as much as how you enter. The author’s own five-career journey, from Tokyo to Madison Avenue to nonprofit to executive search, demonstrates that pausing to assess strengths and purpose before each search pays off.
Ultimately, this rule is about striving for a joy-filled job: don’t rush in without a positive mindset and clear direction. Let your strengths and passions guide you, not the first offer. Build relationships and think long-term. If you can, don’t leave a job without a next opportunity lined up. The key takeaways are simple: when unemployed, offer an honest explanation and fill gaps with volunteer work or learning; consider portfolio careers but stabilize one income; aim for four to eight years per role and exit well; and above all, prioritize purpose over haste.
The Power of Mindset
Picture waking up excited for work, where your talents, passion, and purpose align. That gap between a job you love and one you endure? It's all mindset. Launching a job search stirs everything from exhilaration to terror—especially if you've been laid off or sidelined. Anger and fear are natural, but they can sabotage forward movement if left unchecked. The first rule? Process those feelings before you start hunting. Give yourself space to work through disappointment with friends, family, or colleagues. You deserve a role that fits you, but a negative mindset will color every interaction and opportunity.
Kristine’s story shows this plainly. She was a fundraising leader who lost her job during the pandemic after her team's results tanked. When she called me, anger and resentment practically spilled out. I empathized, but as a headhunter, I worried her raw emotions would repel potential employers. I gave her honest feedback: process first, then search. She took time—leaned on family, enjoyed her kids, moved from resentment to acceptance. Only then could she imagine her next adventure.
Strategies to Shift Your Mindset
Adjusting your mindset takes time, validation, and sometimes professional help. Try these: write about what happened and how you feel. Objectively think through events—put yourself in others' shoes. Process with trusted friends, ask what they think you're best at and should do next. List your accomplishments and the strengths behind them, plus times work brought you joy. Work with a coach or therapist to envision what comes next. Move toward a new adventure, not away from a bad situation. Resolve resentment, anger, and self-doubt to change your inner dialogue. Start imagining a role that excites you, draws on your strengths, and aligns with your purpose.
Deciding It's Time to Move
The push for change can come from you or outside forces. It's time if you're out of work, facing a toxic culture, experiencing a values mismatch, bored and stuck, dealing with new life circumstances, restarting after a gap, or just starting out. Crises are opportunities—the Chinese character for "crisis" contains the character for "opportunity." No matter how difficult, you can find a wonderful next role. The unwritten rules in this book work for any starting point.
Real Stories, Real Starting Points
Facing termination. Drew, a "fixer" with fifteen years at his company, was blindsided by a new manager and a pink slip. He felt overwhelmed but decided to negotiate—he proposed finishing key projects, which bought him more time, a proper goodbye, and a head start on considering next steps.
Fleeing a toxic culture. Angela dreaded Mondays under a new manager. Her health suffered, but she couldn't afford to quit. She had a heart-to-heart with her manager—expressed appreciation, named the problems, and asked for help creating a better environment. The manager committed to change, giving Angela breathing room while she plotted a safe escape. Before speaking up, know the outcome you want. Model the change you seek, build allies, and protect your well-being.
Escaping a values mismatch. Selena worked in oil and gas marketing but felt her values didn't align—especially given climate change impacts. The pay was great, but she worried she couldn't earn as much elsewhere. She decided to explore the nonprofit landscape and define her purpose before job hunting.
Yearning to grow. Sally had enjoyed her role for a decade but no longer felt challenged. She'd tried conferences and volunteer work, but wanted more from her job. When growth stalls, first look inside your organization for new challenges. If none exist, start planning a move.
Addressing life changes. Joe, a senior financial manager, realized his growth had flattened and his organization had no ambitious plans. With college savings nearly done, he no longer needed the high salary. He felt one more big job in him—one that helped people. He began exploring.
Re-starting after a gap. Michelle returned to work after four years caring for sick parents and a newborn. To overcome the gap, she used referrals, provided a clear explanation with relevant accomplishments, cited how she kept her knowledge current, did deep homework on each opportunity, and offered references known to the hiring team.
Just getting started. Gordon graduated during a recession with a liberal arts degree and light experience. Online applications got no response. Reluctantly, he started reaching out to people his professors and family suggested—and two months later landed his dream job. Even introverts can do this.
Timing Is Strategy
Being currently employed reassures risk-averse employers. Job hunting while unemployed puts you at a disadvantage—you'll spend time explaining why. When possible, stay in your current role during the search. Carve out evenings and weekends to build your plan. If you're displaced, try to extend your tenure. Joan, for example, learned her role would change to a sales job she didn't want after an acquisition. She had to decide whether to leave or adapt.
When You’re Between Jobs
If you find yourself unemployed or with a resumé gap, you already know the questions that lurk in hiring managers’ minds. They wonder why you left, whether you’re difficult, or if the gap makes you less ready. The best defense is a clear, upfront explanation that anticipates their concerns. Joan’s story earlier showed how she negotiated a compromise with her manager to buy time—but if you’re already out of work, follow Oliver’s lead. Within the first few minutes of an interview, he explained his departure simply: “My previous organization had a leadership change. The new CEO wanted a fresh start, and that makes sense. I realized the timing was right for me to move to my next adventure.” Craft your own version around your facts, whether it was caring for a family member, a company sale, relocation, or a consulting stint. If the gap is more than a few months, include volunteer work, courses, or freelance projects on your resumé to show you kept your skills sharp.
Choosing a Non-Traditional Path
Maybe you’re not looking for a full-time role at all. Some people thrive on independence and build a “portfolio career” with multiple income streams. This could mean blending freelance writing, teaching, or consulting with part-time positions. The key? Always have at least one reliable revenue source while you experiment. Once you know which streams you want to develop
Key concepts: Rule Number I: Adopt the right mindset
3. Rule Number I: Adopt the right mindset
The Power of Mindset
- Job satisfaction gap is all about mindset
- Process anger and fear before job hunting
- Negative mindset repels employers
- Kristine's story: heal before searching
Strategies to Shift Your Mindset
- Write about your experience and feelings
- Think objectively and seek trusted feedback
- List accomplishments and joyful moments
- Move toward a new adventure, not away
Deciding It's Time to Move
- Push can come from within or external forces
- Signs: layoff, toxic culture, values mismatch
- Boredom, life changes, career gaps trigger moves
- Crisis contains opportunity for growth
Real Stories, Real Starting Points
- Drew negotiated a graceful exit after termination
- Angela confronted toxic manager for safe time
- Selena shifted to nonprofit due to values clash
- Gordon reluctantly networked and found dream job
Timing Is Strategy
- Employed search reassures risk-averse employers
- If displaced, extend tenure via negotiation
- Unemployed: offer clear explanation early
- Portfolio careers need one stable income first
Job Tenure and Graceful Exits
- Four to eight years per role signals commitment
- Avoid very short stints or 15+ years without growth
- Exit with generous notice and transition help
- Preserve relationships as you leave
Pursue a Joy-Filled Job
- Don't rush; let strengths and passions guide you
- Prioritize purpose over the first offer
- If possible, don't leave without next opportunity
- Fill gaps with volunteer work or learning
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Chapter 4: Rule Number 2: Set a clear direction
Overview
Most people launch a job hunt by updating resumes, scanning job sites, and networking—all useful, but scattershot without first looking inward. Work consumes nearly half of waking weekday hours, so those hours deserve a plan. Without it, you risk chasing mismatched jobs, mistaking an offer for the right opportunity, or confusing activity with forward motion. The smarter approach is to pause and ask: “Who am I now? What do I uniquely offer? What animates me?” The answers shift with every life stage, making each transition a fresh inside journey. That inside journey is the heart of this rule: harnessing self-awareness to claim your unique assets and clarify your direction. Three dimensions guide the work: your animators (what energizes you), your strengths (what you do best), and your purpose (what you feel called to do). Through Milestone exercises spread over a couple of days, you uncover each dimension.
Start by clarifying likes and dislikes in your current work and life—list both expansively, then aim to gain more of what you like and delegate or eliminate what you dislike. Next, identify your animators by listing moments when you felt inspired, engaged, or alive. Look for patterns across childhood, prior jobs, or earlier life. For Joe, a longtime financial professional, his animators included volunteering at a supportive housing program and helping individuals with financial and career problems. That pointed him toward work blending relationships, collaboration, and meaningful impact. Money matters only up to security and a desired lifestyle; beyond that, joy comes from close relationships, alignment with values, and continual growth.
Then own your strengths by reviewing five to eight recent accomplishments—at work, home, or other roles. For each, analyze the results, how you achieved them, and which strengths you used. Recurring themes reveal your core strengths. Joe’s accomplishments showed that management, relationship building, communication, and problem-solving were his driving forces; his financial and technical expertise were essential but secondary. Next, claim your experience and expertise by inventorying your journey: fields, sectors, credentials, and expertise developed both within and beyond work. Also list areas that intrigue you—subjects, community needs, or curious fields—and consider what could bridge you to new areas. Joe listed his finance, operations, and technology expertise and noted his interest in community impact, realizing he could transfer his strengths to a nonprofit setting.
Discerning your purpose is about what you are meant to be, do, or accomplish through life and work. It doesn’t have to be a grand calling—it can be simple, like “taking care of those close to me.” Your purpose evolves with each life stage. Reflect on what you care about now, what difference you want to make, and what legacy you want to create. Craft a draft statement that fits your current stage. Joe’s became: “Helping people in need find their way to better life circumstances.” He then asked where his gladness (animators, strengths, purpose) meets the world’s hunger (work opportunities), envisioning a leadership role using his finance and management skills, likely in a nonprofit.
With the inside journey complete, develop buckets of opportunity—broad directions that feel right given your animators, strengths, and purpose. These are hypotheses, not specific roles. Joe identified three: an operational role in a nonprofit, a financial management role in a business with social purpose, and a financial leadership role in a nonprofit. He felt most drawn to the first two but remained open, knowing culture, compensation, and daily work would determine the final fit. He narrowed his search to local organizations because his children were still in school.
The author, Kathy, shares her own experience across five careers, each move bringing her closer to a 100% match with her animators, strengths, and purpose. As SVP at CARE, she loved the work but the 60-hour weeks and travel took a toll on her family. When her sons reached school age and teenage years, she recognized it was time for a role with less pressure. She gave several months’ notice to search openly while still employed, carving out early mornings and weekends to reassess her animators, strengths, and purpose. But sometimes the best move is no move at all. Trina’s story shows that clarity doesn’t automatically mean leaving. When she realized her company still aligned with her values—even if her current role had grown stale—she chose to reinvent from within. She sought stretch assignments, asked for leadership coaching, and made herself more visible. Within two years she moved into a senior role with a larger team. Staying put bought her time and growth, and when she finally left, it was on her own terms, not desperation. The lesson: don’t default to “I need to escape.” First ask if you can reshape your current environment into something that re-energizes you.
Once you’re clear that a move is right, the real work begins. That’s unlocking your why—the day you know why you were born. When your career serves your animators, strengths, and purpose, you find a sweet spot where work feels like contribution, not obligation. That kind of joy isn’t accidental; it requires stepping past what feels safe. Three bonus questions push your thinking: What next job would be bold and build on my strengths and experience? What am I “best in the world” at? What might be holding me back? These aren’t for quick answers—they’re designed to surface the fears and assumptions that keep you small. Rule Number 1 was about mindset—going to rather than running from. Rule Number 2 gave you a map of your own landscape. Rule Number 3 will connect you to people who open doors. But between here and there lies a choice: stay comfortable, or leap toward the life you were made for.
Key Takeaways
- Before searching externally, see if you can reinvent your current role to reignite growth.
- Your “why” emerges when you align animators, strengths, and purpose with daily work.
- Bold next moves often require leaving your comfort zone—that’s where new life begins.
- Use the three bonus questions to identify what’s holding you back and what you alone can offer.
Key concepts: Rule Number 2: Set a clear direction
4. Rule Number 2: Set a clear direction
Start with Self-Awareness
- Pause to ask: Who am I now?
- Identify what you uniquely offer
- Understand what animates you
Three Dimensions: Animators, Strengths, Purpose
- Animators: what energizes and inspires you
- Strengths: core abilities from accomplishments
- Purpose: what you feel called to do
Identify Your Animators
- List moments of inspiration and engagement
- Look for patterns across life stages
- Joy comes from values, growth, and relationships
Own Your Strengths and Expertise
- Review recent accomplishments for themes
- Inventory fields, sectors, and credentials
- Bridge expertise to new areas of interest
Craft Your Purpose Statement
- Reflect on what difference you want to make
- Draft a statement fitting your current stage
- Align gladness with world's needs
Develop Buckets of Opportunity
- Create broad directions, not specific roles
- Test hypotheses for culture and fit
- Consider staying and reinventing from within
Unlock Your Why and Leap Forward
- Find sweet spot where work feels like contribution
- Ask bold questions about strengths and fears
- Choose to leap toward your designed life
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