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John Meese's SOLD OUT Coach presents a seven-step playbook for building a profitable group coaching business that generates $10K or more monthly from just 90 minutes of weekly coaching time, offering a scalable alternative to one-on-one coaching. Written for coaches and experts maxed out by trading hours for dollars, it covers crafting a 10X Promise, using Handraisers and Serve Calls to enroll clients, and scaling to six figures—with templates and an AI companion tool.
On Insta.page you also get an Apply This Book tool that lets you combine insights from up to 3 books to solve your specific situation.
Chapter mindmaps
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Chapter 1: Ready to get SOLD OUT?
Key concepts: Ready to get SOLD OUT?
Ready to get SOLD OUT?
The Readiness Quiz
Five-question assessment at soldoutquiz.com
Diagnoses launch readiness for group coaching
Pass: green light plus personalized next steps
Fail: targeted advice on improvement areas
The SOLD OUT Coach Playbook
Complete strategic framework for group coaching
Goal: $10K+ monthly from 90 weekly minutes
Book provides roadmap from any starting point
Quiz identifies start; book guides the journey
From Learning to Action
Bridge between theory and practical launch
Immediate feedback combined with long-term education
Quiz and book work together for success
Clear next step: take quiz, then apply playbook
Chapter 2: Introduction
Key concepts: Introduction
Introduction
The Endless Cycle of 'Just One More'
Exhausted entrepreneurs chase one more client or project
Raising 1-on-1 rates caps income due to finite time
Courses need thousands of sales; most buyers never finish
Social media is a burnout machine, not a solution
The World-Changing Power of a Small Group
Jesus ran a sold-out group coaching program with 12
Deep small-group relationships create lasting impact
Mass attention isn't needed; intimate transformation is key
Shift from seeking crowds to cultivating superfans
From Experiment to Playbook
Author abandoned courses, memberships, and 1-on-1 coaching
Five years of experiments produced a step-by-step playbook
Clients earn $10K monthly, some weekly, few over $1M yearly
Zero social media or ads funds lifestyle via weekly workshop
The Invitation to Start
No massive audience or complex launch machine required
Lead a 90-minute weekly workshop with 5 to 12 clients
This simple model can generate $10K+ per month
Choose to stop getting maxed out, start getting sold out
Key Takeaways
Traditional growth paths cap time or cause burnout
Group coaching is an ancient model of deep transformation
One weekly workshop can replace a full-time income
Get paid well for meaningful work, not just work harder
Chapter 3: Group coaching is better than 1-on-1 coaching
Key concepts: Group coaching is better than 1-on-1 coaching
Group coaching is better than 1-on-1 coaching
Why Group Coaching Wins
One-on-one coaching has a built-in ceiling
Group coaching builds a scalable asset
Shared outcome replaces endless customization
Repeatable framework becomes a product
Five Structural Advantages
Forces clarity on a shared client goal
Requires a repeatable, results-driven framework
Positive peer pressure boosts client commitment
Group reduces pressure on the coach
Transitioning from One-on-One
Start with one-to-few, not a huge group
Test your framework with lower risk
Gather proof and build confidence gradually
Enrolling first client is the scariest step
Real-World Proof
Rebecca Davis: six figures, lifestyle freedom
Dustin Riechmann: seven figures, growing team
Same playbook supports different goals
Choose-your-own-adventure business model
The Playbook Promise
Step-by-step guide, not a reference manual
Earn $10K/month for 90 minutes weekly
Framework proven in SOLD OUT Coach Club
Companion AI software: SOLDOUTCoachOS.com
Chapter 4: Your SOLD OUT Coach Operating System
Key concepts: Your SOLD OUT Coach Operating System
